Week 2 – Digital Media for Viral Marketing – What makes a good viral ad campaign?

Jennifer Aniston at the He's Just Not That Int...Week 2 Article – Harnessing the Power of Digital Media for Viral Marketing – Viral Advertising Campaigns

POST YOUR THOUGHTS ON YOUR INDIVIDUAL BLOG PAGE BY 7/27 at 1PM – SEE BELOW FOR DIRECTIONS:

Find an article on the topic of Digital Media and Viral Ad Campaigns. Write a post for your blog page which summarizes the article in 60 words or less. Include a link to the article in your post.   NEXT, identify and discuss a brand / company which used digital media to create an innovative, engaging viral ad campaign.  You have 120 words to cover what made the campaign successful, how you evaluated it and what digital media elements did they use – hopefully more than a YouTube video! Your discussion should include the brand’s original Challenge, Approach, and Result.
The entire post should be 180 words and should be a cohesive blog designed to be insightful, provative and interesting enough to get responses and likes from the blogosphere beyond AI.  Your blog must be posted on your page before the start of class 3!  Remember to comment on two of your classmates posts too!
Great Viral Campaigns
Shout out to ProspectMX for a great summary and examples of 15 great viral ad campaigns. According to the post at http://www.prospectmx.com/15-of-the-best-viral-marketing-campaigns/ , “a  viral campaign is a marketing blitz that essentially creates a pitch which is cool and interesting enough that consumers will spread it on its own.  Sometimes a campaign is designed to be viral. Sometimes it gets there on its own.  The whole phenomenon is either heartening in the sense that advertising has been forced to a new level of originality, or incredibly depressing as consumerism has finally cemented itself as having all the qualities of a virulent social disease”. My question is, why only Youtube videos? A viral marketing campaign would inlcude other elements like banner ads, facebook, twitter. Or would it? What are your thoughts?
While I agree with your definition, I definitely differ on the top 15 selection. for example, the Jennifer Aniston / Smartwater campaign outperformed the old spice ad.  I also would have preferred that you had chosen campaigns that were chosen as the top 10 in a given time period based on a respected trade/industry source like ad age.  The great thing about digital media is that it’s in it’s infancy. There are no hard and fast rules YET. So, on this, we can agree to disagree what constitutes the “best” or the “top.
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Week 1 Article – Pinterest as a Digital Marketing – Social Media Strategy

English: Red Pinterest logo

English: Red Pinterest logo (Photo credit: Wikipedia)

DUE BEFORE CLASS WEEK 21. CREATE YOUR OWN BLOG PAGE2. Your 1st post on your individual blog page: Find an article on  “Pinterest as a social media strategy” or which discusses how a specific brand, celebrity, company is using Pinterest.
Write a brief summary (180 words or more) of the content of the article with a link to the article and post it on your individual blog page. Please review and comment on the articles of two other students by the end of the week. Here’s a sample to start you off!

Pinterest is a pinboard-style social photo sharing website that allows users to create and manage theme-based image collections such as events, interests, hobbies, and more. Users can browse other pinboards for inspiration, ‘re-pin’ images to their own collections or ‘like’ photos.Pinterest’s mission is “to connect everyone in the world through the ‘things’ they find interesting. We think that a favorite book, toy, or recipe can reveal a common link between two people. With millions of new pins added every week, Pinterest is connecting people all over the world based on shared tastes and interests”.

Founded by Ben Silbermann, of West Des Moines, Iowa, the site is managed by Cold Brew Labs and funded by a small group of entrepreneurs and inventors. It is one of the “fastest growing social networking services in the world.”

Ten Reasons Brands are trying Pinterest

At first glance, Pinterest appears to be a social platform built for individuals. Remind anyone of the early days of Facebook? YouTube? Twitter?   Like other social networks, Pinterest is likely to become an extremely brand building and digital media strategy.

Here’s a list of reasons why brands are using Pinterest:

1- It’s New

2- It Focuses Almost Entirely on Images

3- Immediate Consumer Feedback

4- Endless Promotion/Contest  Opportunities

5- “Boards” to Showcase New Products

6- Build Brand Voice

7- Reward Loyal Consumers/Fans

8 – It Doesn’t Have Any Advertising — Yet

Now it’s your turn.

Find an article on using “Pinterest as a social media strategy” or which discusses how a specific brand, celebrity, company is using Pinterest.
Post a link to your article for in-class discussion in week 2 with a brief summary of the content of the article. Please review and comment on the articles of two other students by the end of the week