Week 1 Article – Pinterest as a Digital Marketing – Social Media Strategy

English: Red Pinterest logo

English: Red Pinterest logo (Photo credit: Wikipedia)

DUE BEFORE CLASS WEEK 21. CREATE YOUR OWN BLOG PAGE2. Your 1st post on your individual blog page: Find an article on  “Pinterest as a social media strategy” or which discusses how a specific brand, celebrity, company is using Pinterest.
Write a brief summary (180 words or more) of the content of the article with a link to the article and post it on your individual blog page. Please review and comment on the articles of two other students by the end of the week. Here’s a sample to start you off!

Pinterest is a pinboard-style social photo sharing website that allows users to create and manage theme-based image collections such as events, interests, hobbies, and more. Users can browse other pinboards for inspiration, ‘re-pin’ images to their own collections or ‘like’ photos.Pinterest’s mission is “to connect everyone in the world through the ‘things’ they find interesting. We think that a favorite book, toy, or recipe can reveal a common link between two people. With millions of new pins added every week, Pinterest is connecting people all over the world based on shared tastes and interests”.

Founded by Ben Silbermann, of West Des Moines, Iowa, the site is managed by Cold Brew Labs and funded by a small group of entrepreneurs and inventors. It is one of the “fastest growing social networking services in the world.”

Ten Reasons Brands are trying Pinterest

At first glance, Pinterest appears to be a social platform built for individuals. Remind anyone of the early days of Facebook? YouTube? Twitter?   Like other social networks, Pinterest is likely to become an extremely brand building and digital media strategy.

Here’s a list of reasons why brands are using Pinterest:

1- It’s New

2- It Focuses Almost Entirely on Images

3- Immediate Consumer Feedback

4- Endless Promotion/Contest  Opportunities

5- “Boards” to Showcase New Products

6- Build Brand Voice

7- Reward Loyal Consumers/Fans

8 – It Doesn’t Have Any Advertising — Yet

Now it’s your turn.

Find an article on using “Pinterest as a social media strategy” or which discusses how a specific brand, celebrity, company is using Pinterest.
Post a link to your article for in-class discussion in week 2 with a brief summary of the content of the article. Please review and comment on the articles of two other students by the end of the week


Digital Media – Summer 2012 – What’s it All About?

Welcome to the Art Institute of Ft. Lauderdale’s “Digital Media” forum.

We are students at the Art Institute of Ft. Lauderdale taking a course called Digital Media Campaigns.  In this course, we will learn to design and implement advanced marketing campaigns utilizing emerging digital media concepts, paradigms, and models.

For our final project, we’re going to develop a full blown digital media marketing plan for a client, company or product integrates e-commerce and interactive media including, mobile marketing, social media marketing (SMM), viral advertising, video advertising and user generated content (UGC).

Each of us will be expressing ourselves through or reply’s and comments on this blog in order to explore the brave new world called web 2.o. Our goal is to understand how search engine marketing, SEO, paid online advertising, pay-per-click, social media networks, e-marketing are being used to build brands, engage consumers and ultimately, create sustainable revenue growth.

We want to learn how we use social media effectively because that’s where the world of advertising is moving. Right now,  Facebook, Foursquare, Twitter,  Pinterest, gaming, blogging, google+ are  just terms. Hopefully, in 11 weeks, we’ll know what they really mean, how to use them, and, what you think too.

Our first step is to introduce ourselves. We’ll follow our instructor. Speaking of following, please follow us!