Debbie Rose Myers’s Blog

7-27-12

Getting your Viral to go Viral

There’s no magic to getting your viral marketing plan and video together. None! The real challenge is to get the video you painstakingly put together to go viral. In a recent post….

http://blog.kissmetrics.com/viral-marketing-cheatsheet/

I learned that there are some tricks to the over all success of your plan. Let’s visit with a few of the best strategies.

1- Stop being Neutral

2- Do something unexpected

3- Don’t make advertisements

4- Make sequels

5- Allow and promote sharing

6- Connect with Comments

7- Never resist access

I recently watched a segment on Good Morning America. The cast created a video and wanted to see if they could be successful at getting the video to go viral. They contacted a number of news organizations, who in turn, picked up the story and broadcasted that on their news cycles. That helped a lot! The video went viral and within 24 hours, the video has about 800,000 hits. Not bad! Now we can’t all have the major news organizations do that for us, so I guess for now? We’ll just have to follow the rules or at least some of them….

7-27-12

Sounds great…. now if only I could come up with that great video in the first place….   🙂

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7-20-12

How to use Pinterest in your Job Search Strategy

Pinterest… there’s a lot more than meets the eye!

Pinterest

Pinterest (Photo credit: KEXINO)

Have you been to Pinterest yet? No? Well you should! Pinterest is one of the newest sites for social media. You locate images and sites that interest you and “pin” them. Your friends can “pin you” and visit your pins as well.  Once pins are created, you link them to your Facebook and Twitter pages where they can be “liked”. To date, over 11.7 million people are on the site pinning, pinning, pinning.

BUT… Pinterest is so much more than that. You can use Pinterest to find a job! Pinterest should be part of your job social marketing strategy. Let’s take a look at a couple of ways you can utilize this powerful website.

Create a User profile. This profile should be very similar to the ones you create on LinkedIn and Facebook. The job you want should be specifically highlighted as part of your strategy. Make sure you have a resume. That resume should be the same as your other social sites. You should also include a professional image.

Image representing Facebook as depicted in Cru...

Image via CrunchBase

Oh yes, and be sure to include your Pinterest on your paper CV as well as on your Facebook and LinkIn pages.

You need a portfolio, right? Well here is a great place to showcase you designs. Even if you don’t have a website yet, Pinterest can give you a lot of web presence without a lot of extra work. If a potential employer looks for you, your Pinterest page can give them a small of your designs. (Just be sure you add a watermark and a small note that the projects are subject to a user agreement). As you think about how you are going to post your art, be sure you also give a bit of thought to how you will arrange the projects. You will be evaluated by the arrangement as well as the quality of the art.

Pin companies you are interested in working for. This shows potential employers that you are serious about the company and the profession you are about to enter. Along the way, you may find companies you are interested in working on as well!

Personality is good thing! As you pin your boards, you are showing your likes and interests.  Your favorite team, your favorite movies and even hobbies, all show you to be a well-rounded person. Companies love to learn more about a person that has interests outside of work. It shows a natural curiosity about the world around you and that helps you to be a better designer!

It’s a great idea to also pin job-hunting boards and experts in your field. You can include quotes that inspire you or suggestions that you think might help others get a job. This also helps to increase your ranking if you are searched for.

Be sure to check out my book,  “The Graphic Designer’s Guide to Portfolio Design” available on Amazon.

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