Chauncey Blaque

Companies are increasingly using digital media to help them more clearly explain their sustainability and corporate social responsibility progress this year.

Bank of America’s second annual CSR report, released last week, is more than 120 pages long, so the company is using social media, video, and infographics to share the report’s contents with stakeholders.

“Our report is typically long, with a lot of information and data,” said Noelle Bell, SVP and communications manager at Bank of America. “We tried to recognize that people who care about CSR are very heavily engaged in social media.”

Besides pitching to traditional media, the company created a separate landing page for the report along with two infographics, one summarizing the report’s findings and another illustrating its $20 billion environmental initiative. The bank has shared the report’s contents and infographics on Facebook, Twitter, and Google+. It also held its first Twitter chat last week to coincide with the report’s release, during which global CSR and consumer policy executive Andrew Plepler answered questions about the company’s CSR and environmental efforts.

Following the report’s release, Bank of America is integrating CSR messaging into communications with employees, investors, and outside influencers as well. The company plans to highlight its findings again when it announces its quarterly lending and investment update this week. It also encourages employees to talk about CSR efforts through email and face-to-face meetings, Bell said.

UPS is also using social media to promote its 2011 sustainability report, including Facebook, Twitter, and a video with chief sustainability officer Scott Wicker on YouTube and its corporate website.

Those tools help the company communicate about the report with a wide range of audiences, said Lynnette McIntire, sustainability communications manager and editor of the sustainability report. Since the first edition in 2003, the sustainability report has grown from 16 pages to 165.



Although Pinterest is still “invite only,” you can request an invite on the site with a pretty quick turnaround for access. You can also login using your Facebook or Twitter account for instant access. The Pinterest user interface is extremely intuitive — so much so that I think the quickest way to “get it” is to join and from there it’s very self-explanatory. But, there wouldn’t be much to this post if I told everyone to just go join Pinterest pintrest is a great way to have people look at can be organized by topic, called boards. By default, Pinterest starts users off with a bunch of boards, but these can be deleted or renamed to suit a user’s interests. Within my pin boards, I’ve seen collections of everything from recipes I want to try to countries I’ve wanted visit, to ideas for organizing my home to nail polishes I think are pretty (don’t judge me). Pintrest is great if you’re a fashionista and like to take pictures of your daily outfits and shoes to match. Pintrest is the new social media for small businesses


One response to “Chauncey Blaque

  1. Hello. This is a good start. You are missing the post on viral marketing – what makes a good viral campaign. Please check directions and do a post by Thursday 8/4 at 6PM to receive some credit. I hope you will get today’s post done too. It is on Cost vs. Revenue (ROI) and Pros vs. Cons in Digital Media. It’s due at 1:00 today. Each post is worth 5% of your final grade.

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