Welcome to the Art Institute of Ft. Lauderdale‘s Digital Media 4804C – Summer 2012 Blog!

We are students at the Art Institute of Ft. Lauderdale taking a course called Digital Media Campaigns.  In this course, we will learn to design and implement advanced marketing campaigns utilizing emerging digital media concepts, paradigms, and models.

For some of us, this course is our first step into the world of web 2.0.

Web 2.0

For our final project, we’re going to develop a full blown digital media marketing plan for a client, company or product integrates e-commerce and interactive media including, mobile marketing, social media marketing (SMM), viral advertising, video advertising and user generated content (UGC).

Each of us will be expressing ourselves through or reply’s and comments on this blog in order to explore the brave new world called web 2.o. Our goal is to understand how search engine marketing, SEO, paid online advertising, pay-per-click, social media networks, e-marketing are being used to build brands, engage consumers and ultimately, create sustainable revenue growth.

We want to learn how we use social media effectively because that’s where the world of advertising is moving. Right now,  Facebook, Foursquare, Twitter,  Pinterest, gaming, blogging, google+ are  just terms. Hopefully, in 11 weeks, we’ll know what they really mean, how to use them, and, what you think too.

Our first step is to introduce ourselves. We’ll follow our instructor. Speaking of following, please follow us!


4 responses to “About

  1. I find digital media and social media to be rather daunting. I understand how it is completely necessary and required in 2012 to run a successful business and campaign. In 2012 if your company lacks any component of digital/social media it wont be able to reach it’s full potential. Without competent skills in these areas you wont be able to succeed in your career.

    Hopefully through the assignments, reading, and lectures I’ll be able to acquire the skills to do this adequately and successfully…and maybe even gather the patience to do a Facebook page.

    – Zachary Bunn (once again hoping this post is supposed to go here)

  2. I have to agree with Zachary’s comment about social media being daunting. At first I found it interesting and fun, during the days of MySpace and when Facebook was just a baby. Now, however, social media is MUCH more than it used to be – it’s no longer an option, it’s a required lifestyle. And that idea overwhelms me a little, especially since I haven’t kept very up-to-date with these social networks. It seems like a lot to take in all at once, but I’m rather excited too, to finally fully understand what is truly going on behind the silly status updates and picture tags that people usually only see social media as. I want to get the “behind the scenes” look at how these networks really work. Very excited for this course!

  3. I am pretty excited for taking this class. Social media has evolved so much from the last year and sometimes I find it hard to follow. I love being in contact with all my friends, make new ones every second I can, and of course be the first one to know the latest trends in technology, fashion, photography and Advertising.
    Why is Social Media so important? Social media is the perfect, because it lets us be part of all our passion, as well as letting us have direct contact with our friends, favorite people and brand.
    Can’t wait to become a Social Media Pro!!! Buahaha!

  4. Digital Media Marketing has experienced a rapid uncontrollable transformation from where it began to where it is now. Thanks to smart phones and tablets, businesses can now be with their target audience 24 hours a day, 7 days a week. Smartphones are becoming the new desktop just as the laptop revolutionized the computer. Consumers depend on their smartphones and tablets from navigating to the nearest Taco Bell to catapulting agitated birds into wooden buildings.

    The emergence of this mobile dependency has opened the door to optimizing content for mobile devices. Its not enough to have a website anymore, now you must have a mobile version to ensure customers can navigate your content with ease.

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