Welcome to the Art Institute of Ft. Lauderdale‘s Digital Media 4804C – Summer 2012 Blog!
We are students at the Art Institute of Ft. Lauderdale taking a course called Digital Media Campaigns. In this course, we will learn to design and implement advanced marketing campaigns utilizing emerging digital media concepts, paradigms, and models.
For some of us, this course is our first step into the world of web 2.0.
For our final project, we’re going to develop a full blown digital media marketing plan for a client, company or product integrates e-commerce and interactive media including, mobile marketing, social media marketing (SMM), viral advertising, video advertising and user generated content (UGC).
Each of us will be expressing ourselves through or reply’s and comments on this blog in order to explore the brave new world called web 2.o. Our goal is to understand how search engine marketing, SEO, paid online advertising, pay-per-click, social media networks, e-marketing are being used to build brands, engage consumers and ultimately, create sustainable revenue growth.
We want to learn how we use social media effectively because that’s where the world of advertising is moving. Right now, Facebook, Foursquare, Twitter, Pinterest, gaming, blogging, google+ are just terms. Hopefully, in 11 weeks, we’ll know what they really mean, how to use them, and, what you think too.
Our first step is to introduce ourselves. We’ll follow our instructor. Speaking of following, please follow us!
- Creating a Social Media Marketing Campaign Strategy (aboutsocialmedia.com)