Aaron Ansarov’s Blog

ROI in social media is a tough call. There are so many numbers to crunch in so many ways a person can interpret things in one way or another and be wrong or right both times. I recently, however, found this awesome infographic made by a local ad agency and favorite of mine MDG Advertising.

Here’s the link

http://socialmediatoday.com/firebelly/645986/roi-social-media-infographic

A must read for everyone.

Aaron Ansarov is a freelance creative director, producer and artist. His work can be found at http://www.ansarov.com

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43 things is the new bucket list of social media.

Recently I came across this great social media site called 43 things.

Based on the premise that we all have lists of goals in our lives but never really get them done, this social site allows for people to actually create their list and join with others that have similar goals. Then the social part begins when each member helps the other to achieve those goals. My favorite quote from founder Josh Peterson is ”In school you’re asked, ‘What do want to be when grow up?’ ” Mr. Petersen said. ”Then people stop asking the question.” This is so true and a site like this helps to make us aware of these lost dreams and how to find them again.

Read the article the New York Times wrote about it here

http://query.nytimes.com/gst/fullpage.html?res=9B0DE4DF163BF935A1575BC0A9619C8B63&sec=&spon=&pagewanted=all

Aaron Ansarov is a freelance creative director, producer and artist. His work can be found at http://www.ansarov.com

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Little Babies Ice Cream – Viral insanity

Even when it seems we got this whole viral marketing thing figured out and limited to only great marketing firms and ad agencies, up sprouts a local business with a bad batch of home made ice cream. The Little Babies Icecream pushed it’s way to the top by utilizing strong visuals and creepy copywriting. It was simple and to the point and was so unique everyone wanted to share. As in the article here by Advertising Age

http://adage.com/article/the-viral-video-chart/bizarre-baby-s-ice-cream-video-creeps-viral-chart/236693/

This video achieved over 1.7 million views in a week.

Meet Malcolm.

Aaron Ansarov is a freelance creative director, producer and artist. His work can be found at http://www.ansarov.com

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Basecamp.com The office building of the future

In my not too distant past, I was the president of a large photo organization. One of our largest issues was the ability to get our board to meet at centrally located places. Because South Florida is so spread out, someone was always missing out or left driving an hour out of their way to get to the meetings.

That’s when we found Basecamp®

This really smart and efficient project management website utilizes the cloud to manage people and projects within an organization. By paying a nominal fee, your organization can invite whoever you want and give them variations of access to all or only some of your many projects you have going on in your organization.

The numbers don’t lie. This organization has millions of people in 150,000 companies in 180 countries while managing over 8,000,000 projects.

Aaron Ansarov is a freelance creative director, producer and artist. His work can be found at http://www.ansarov.com

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There’s more to social media than Facebook and Twitter

I am old enough to remember when internet and dial up was becoming a commonplace thing (yes, there was a time before the internet). One of the biggest things at the time had become AOL instant messenger. Of course ask anybody 25 and younger and they have no idea what this is. AIM was the place to be. Think you spend too much time on social media now? Just think about getting into a chat room where you get into a conversation that is interesting. Your fingers could not type fast enough to keep up with your brain. Of course we still have instant messenging, but we now have so many bells and whistles that it gets overwhelming. Do I want to chat via video, through message, do I want to show that I am online now (with a green dot next to my name) or not.

And just when we thought we could get a hang of it all and know how to navigate facebook’s random upgrades and changes or mastered the ability to keep our statements to a set amount of characters on twitter… there sprouts tons of other social media sites. People are starting to explore other places and spread out again. It’s funny. What do we do? Do we leave faecbook to go elsewhere to find new friends. Or do we try to manage all 15 accounts and essentially go crazy?

I found a really nice site that lists the top 10 social media sites and breaks them down into a comparison chart.

Find it here at http://social-networking-websites-review.toptenreviews.com

Now remember, this is just the top ten. There are a slew of others. Good luck.

Aaron Ansarov is a freelance creative director, producer and artist. His work can be found at http://www.ansarov.com

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Is all this market research really working? Or are we just trying to justify our jobs to our bosses?

During my time in advertising school there has been one statement that keeps ringing in my ear about marketing and advertising.

“I know half of my advertising/marketing is successful. I just don’t know which half it is.”

Therein lies the business model called tracking, statistics, analytics, research and every other number gathering idea to make something effective.

There are tons of tools, gadgets, programs and people ready and able to help one track the success of the smallest change in an ad campaign or marketing effort. So if the numbers are there and the secret is known, then why are businesses still struggling to grasp this. Again, it is because they really don’t know. I offer that perhaps people are soon going to stop wanting to be tracked, surveyed or prodded for insights. They are getting smarter and wiser to the fact that they are being treated like numbers as opposed to partners. Every study of the Millenial generation shows this to be true. They do not want to be pandered to nor do they want to be left feeling like a number. After all, aren’t we all supposed to be individuals? We want to separate ourselves from everyone else through our clothes our cars our smell our everything. So when we all start looking the same then what are we left with? empty drones consuming what we are told to consume based on what demographic, psychographic, ethnographic and every other graphic out there that can be gathered about us.

Here is a link to a random study that shows this point http://blog.barkleyus.com/2011/08/18/millennials-study-provides-new-data-on-media-shopping-and-social-habits/

So does this say that EVERY Millennial needs to be spoken to this way? Or is this just the result of Millennial surveyed in a certain area at a certain time with a certain question.

Cant we change our minds like our underwear? In fact aren’t we becoming a society of Attention Deficit people that are being pulled in 15 different directions at any given time? And if this is the case then how can numbers and studies really be as effective as we want?

I take a cynical approach to this purely in an effort to offer another side of things and I hope this sparks some comments and discussions.

Aaron Ansarov is a freelance creative director, producer and artist based in south florida. His work can be found at www.ansarov.com

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PINTEREST AS A SOCIAL MEDIA TOOL

My approach to Pinterest comes from a very experienced and educated photographer with a lot of unfortunate experience in copyright infringement. First I must say that Pinterest as a platform for social exchange of ideas and inspirations is awesome! I use pinterest. My account is at http://pinterest.com/ansarov/ Like most people, I break my pinning into categories and simply pin away like everybody else. But what is obvious is the lacking of credit and acknowledgements of the creators of these works we so haphazardly pin on our walls.

Long story short, if a company wants to set up a pinterest page and begin to take advantage of the 11.7Million users then they really need to create and license their own content. Or else get ready for a slew of nasty cease and desist letters or worse, lawsuits.

Here is a funny video that puts into perspective what I think pinterest is all about.

Attached are a few links to articles and blog posts about this situation.

http://carminemedia.com/2012/05/23/how-im-handling-copyright-on-pinterest/

http://mashable.com/2012/03/21/pinterest-copyright-legal-issues/

http://www.mediabistro.com/alltwitter/social-media-users_b22556

Aaron Ansarov is a freelance creative director, producer and artist. His work can be found at http://www.ansarov.com

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The 10 Stages of Social Media Integration in Business

I just read this great article by Brian Solis on “The 10 Stages of Social Media Integration in Business.”

I found it to be extremely informative and in a world where everybody is trying to figure out how to manage this ‘social media thing’ these 10 steps break it down to a formula like no other. I found that much of what he states to be a bit ubiquitous, but because everything is put into a series of steps it works out to be something of a recipe for social media success. Like I mentioned in my last blog post about Seth Godin’s take on our society and leadership, marketing is simply following suit and leading people to consume their goods or services by creating that unique followership that has shown to be successful time and time again.

Aaron Ansarov is a freelance creative director, producer and artist based in south florida. His work can be found at www.ansarov.com

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SETH GODIN, SOCIAL MEDIA AND TED

n Seth Godin’s book on Tribe‘s, he explains how the concept of leadership and community is as old as our first caveman. The one true thing that separated us, unfortunately, was our geographic locations. Fast forward 50,000 years and we no longer have this problem. Anybody can connect with anyone at any time anywhere. Now enter facebook. This is just one more step in our evolution as communities. And as we are now all joined together, we are also becoming more segmented than ever before. And as a business using facebook we can now seek out the people we want in better ways than ever before. Facebook has been and continues to be a leader in this movement, but I hazard to guess that this business (like all others) will have it’s cycle and eventually be replaced by future social capabilities.

As seen in Seth Godin’s Ted speech (attached), you will see how our society can, through social media, now make changes faster and better than ever before.

He mentions four steps in his speech the following graphic of telling a story, connecting a tribe, leading a movement and finally causing a change. I suggest this same approach can be used in marketing anything and through facebook we can do it easier than ever before.

Aaron Ansarov is a freelance creative director, producer and artist based in south florida. His work can be found at http://www.ansarov.com

PINTEREST AS A SOCIAL MEDIA STRATEGY

My approach to Pinterest comes from a very experienced and educated photographer with a lot of unfortunate experience in copyright infringement. First I must say that Pinterest as a platform for social exchange of ideas and inspirations is awesome! I use pinterest. My account is at http://pinterest.com/ansarov/ Like most people, I break my pinning into categories and simply pin away like everybody else. But what is obvious is the lacking of credit and acknowledgements of the creators of these works we so haphazardly pin on our walls.

Long story short, if a company wants to set up a pinterest page and begin to take advantage of the 11.7Million users then they really need to create and license their own content. Or else get ready for a slew of nasty cease and desist letters or worse, lawsuits.

Here is a funny video that puts into perspective what I think pinterest is all about.

Attached are a few links to articles and blog posts about this situation.

http://carminemedia.com/2012/05/23/how-im-handling-copyright-on-pinterest/

http://mashable.com/2012/03/21/pinterest-copyright-legal-issues/

http://www.mediabistro.com/alltwitter/social-media-users_b22556

Aaron Ansarov is a freelance creative director, producer and artist. His work can be found at http://www.ansarov.com


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4 responses to “Aaron Ansarov’s Blog

  1. Lisa, I am trying to put my posts under my menu name, but do not know how to do this. I instead created a category for my name. If there is another way of doing this please tell me. I am still learning wordpress as I have been with Blogger instead for many years.

    • Hi, it’s easy – you log-in to the blog then go to your page and copy/paste. IAfter logging in, click on your page. At the bottom, you will see “edit”, click on that. your page will open as if it is a word document. Next, you type content..does this help?

  2. Aaron,

    I too remember the old days of the internet and logging on with a 14.4k modem. When I first upgraded to 56k (even though it never ever connected that fast) it was mind blowing. My first internet experiences were on this http://tiny.cc/4izsiw with an external modem. It’s amazing how far we’ve come in all facets of the internet from the hardware to websites to social media.

    – Zachary Bunn

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