Week 1 Article – Pinterest as a Digital Marketing – Social Media Strategy

English: Red Pinterest logo

English: Red Pinterest logo (Photo credit: Wikipedia)

DUE BEFORE CLASS WEEK 21. CREATE YOUR OWN BLOG PAGE2. Your 1st post on your individual blog page: Find an article on  “Pinterest as a social media strategy” or which discusses how a specific brand, celebrity, company is using Pinterest.
Write a brief summary (180 words or more) of the content of the article with a link to the article and post it on your individual blog page. Please review and comment on the articles of two other students by the end of the week. Here’s a sample to start you off!

Pinterest is a pinboard-style social photo sharing website that allows users to create and manage theme-based image collections such as events, interests, hobbies, and more. Users can browse other pinboards for inspiration, ‘re-pin’ images to their own collections or ‘like’ photos.Pinterest’s mission is “to connect everyone in the world through the ‘things’ they find interesting. We think that a favorite book, toy, or recipe can reveal a common link between two people. With millions of new pins added every week, Pinterest is connecting people all over the world based on shared tastes and interests”.

Founded by Ben Silbermann, of West Des Moines, Iowa, the site is managed by Cold Brew Labs and funded by a small group of entrepreneurs and inventors. It is one of the “fastest growing social networking services in the world.”

Ten Reasons Brands are trying Pinterest

At first glance, Pinterest appears to be a social platform built for individuals. Remind anyone of the early days of Facebook? YouTube? Twitter?   Like other social networks, Pinterest is likely to become an extremely brand building and digital media strategy.

Here’s a list of reasons why brands are using Pinterest:

1- It’s New

2- It Focuses Almost Entirely on Images

3- Immediate Consumer Feedback

4- Endless Promotion/Contest  Opportunities

5- “Boards” to Showcase New Products

6- Build Brand Voice

7- Reward Loyal Consumers/Fans

8 – It Doesn’t Have Any Advertising — Yet

Now it’s your turn.

Find an article on using “Pinterest as a social media strategy” or which discusses how a specific brand, celebrity, company is using Pinterest.
Post a link to your article for in-class discussion in week 2 with a brief summary of the content of the article. Please review and comment on the articles of two other students by the end of the week

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One response to “Week 1 Article – Pinterest as a Digital Marketing – Social Media Strategy

  1. http://www.psfk.com/2012/03/guess-pinterest-campaign.html

    Since I have mention before, one of my passion is fashion. While surfing the web I found this article about GUESS which I think It was pretty clever. Using Pinterest, Guess was truing to engage customers to start blogging about their new spring collection. Fans were challenged to create boards with their 4 different colors offered on the spring collection and pint at least five different images. At the end four winners were chosen and won a pair of color-coated denim from its featuring collection.
    I think this campaign was well elaborated since one of the benefits of Social media is to have direct communication with customers. what they did was get the consumers interested, start blogging about their new collection (word of mouth) and get the customers excited and anxious. They kept it simple, exciting and fun!

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