REMINDER: Viral Marketing Post for your Blog is Due Today at 1:00

Hi all,

I check the blog frequently. I hope you get in the habit to. You’ll need to in order to be successful in this class and your carrer.

PLEASE check the blog I posted entitled, “Week 2 Harnessing the Power of Digital Media for Viral Marketing“. It has the picture of everyone’s favorite “Friend”, Jen Aniston.

Your assignment was to read it, finad an article and  POST YOUR THOUGHTS ON YOUR INDIVIDUAL BLOG PAGE BY 7/27 at 1PM

If you haven’t done it, PLEASE try to draft something before class. We’ll take time in class to complete..for this week! It’s a brave new world.

Related articles

To make it easy, below is a link to the article I wrote 🙂


Week 3 Article: Cost vs. Revenue (ROI) and Pros vs. Cons in Digital Media Campaigns

For week 3, we’ll be discussing Cost vs. Revenue (ROI) and Pros vs. Cons in Digital Media Campaigns Using Social Media (SM), SEO, Online Advertising and  Email Marketing.

Your 3rd blog will cover this topic. You’ll need to find a source/article to site statistics and add the link to your post.  Please check your lecture notes as you can use this information as well. You’ll need at least 400 words. It needs to be posted before class on August 3rd.

A LOOK AT ROI in Digital Media Campaigns

Social Media

Social media is getting a lot of hype. Online marketers are racing to create digital media campaigns.  Google analytics, SEOmoz and Facebook Analytics allow Digital Marketers to analyze and evaluate the results of Social Media Campaigns. In my 1st lecture I pointed out the retuirnon investment for facebook and twitter. While social media usage has exploded, it’s still unclear if it is effective in generating revenue.

The big PRO of Social Media is it’s penetration and user base. Digital Buzz provided a great summary of social media statistics for 2012 in it’s Jan 3rd post. – Check it out:

“It’s pretty impressive to see that Facebook has grown to more than 800 million active users, adding more than 200 million in a single year. Twitter now has 100 million active users and LinkedIn has over 64 million users in North America alone.

Facebook Statistics 2012:

  • An average Facebook user has 130 friends and likes 80 pages
  • 56% of consumer say that they are more likely recommend a brand after becoming a fan
  • Each week on Facebook more than 3.5 billion pieces of content are shared

Twitter Statistics 2012:

  • 34% of marketers have generated leads using Twitter
  • 55% of Twitter users access the platform via their mobile

General Social Media Statistics 2012:

  • 30% of B2B marketers are spending million of dollars each year on social media marketing
  • Nearly 30% of these users are not tracking the impact of this marketing
  • 20% of Google searches each day have never been searched for before
  • Out of the 6 billion people on the planet 4.8 billion have a mobile and only 4.2 billion own a toothbrush”

Beyond the Numbers – is Social Media effective as compared to email marketing and online advertising?

The numbers are impressive. But, do they translate into revenue, customers for a brand? Is social media more sexy or more profitable than email marketing, and online advertising? Yeah, SEO is great..but, it takes a while.

Call me old school, but, I’m a fan of drip marketing – email marketing. Facebook’s revenue generation is underwhelming at best.  I haven’t seen much from my twitter or tumblr or integrated social media campaigns in terms of revenue. Yes, they are low cost but, the results are best for customer service efforts and very specific promotions. It’s just my opinion – I’ll check for facts.

Why is Email marketing still king of ROI?

According to the Direct Marketing Association, email marketing generates a $40.56 return for every $1.00 spent– the highest of all comparable media. Search returns $22.24, Internet display advertising returns $19.72, mobile returns $10.51 and social networking returns $12 for each dollar spent. In 2011, email generated $67 billion in revenue compared to $32 billion for social media. This year, email marketing is expected to generate about $82 billion, up 22.3 percent from last year, compared to $39 billion for social media, up 21.9 percent from last year.

That means that email marketing produces more than twice the revenue while being almost four times more efficient than social media.

The MORE interesting Facts about email marketing vs Social media marketing

According to Nielsen:

  • Facebook’s 900 million users is a fraction of  the 2.9 billion email accounts that exist.
  • About 50 percent of people check their email multiple times per day while about 13 percent check it hourly.
  • Email is the top activity on smartphones; 60 percent of users check their emails while watching a TV program.
  • Every day, 294 billion emails are sent, while only 172 million people check their Facebook accounts.
  • Lastly, email is by far the most pervasive activity on the mobile Internet. As this Nielsen chart shows, the majority of every mobile Internet hour is spent in email – 25 minutes on email versus 6 minutes on social networks or blogs.

BOTTOM LINE: If You’re Looking to Generate Revenue and Plan to Track Results, Invest in Email Marketing! :

Clearly, digital media campaigns need to include online marketing. It’s not sexy but, it works! Where to begin? Start with updating your website based on SEO add features that incent traffic to give you an email address. Then invest in email marketing, followed by a blog. And lastly, focus your budget on Facebook, LinkedIn, Twitter and Google+ – in that order.

Email marketing should be at the heart of your online communications with prospects and customers. It’s the most inexpensive, most commonly used platform by all ages and all demographics.

Social media may be creating a lot of hype, but it’s email that is generating revenue.  After all, do you know anyone who doesn’t have email? I bet not.

Week 2 – Digital Media for Viral Marketing – What makes a good viral ad campaign?

Jennifer Aniston at the He's Just Not That Int...Week 2 Article – Harnessing the Power of Digital Media for Viral Marketing – Viral Advertising Campaigns


Find an article on the topic of Digital Media and Viral Ad Campaigns. Write a post for your blog page which summarizes the article in 60 words or less. Include a link to the article in your post.   NEXT, identify and discuss a brand / company which used digital media to create an innovative, engaging viral ad campaign.  You have 120 words to cover what made the campaign successful, how you evaluated it and what digital media elements did they use – hopefully more than a YouTube video! Your discussion should include the brand’s original Challenge, Approach, and Result.
The entire post should be 180 words and should be a cohesive blog designed to be insightful, provative and interesting enough to get responses and likes from the blogosphere beyond AI.  Your blog must be posted on your page before the start of class 3!  Remember to comment on two of your classmates posts too!
Great Viral Campaigns
Shout out to ProspectMX for a great summary and examples of 15 great viral ad campaigns. According to the post at , “a  viral campaign is a marketing blitz that essentially creates a pitch which is cool and interesting enough that consumers will spread it on its own.  Sometimes a campaign is designed to be viral. Sometimes it gets there on its own.  The whole phenomenon is either heartening in the sense that advertising has been forced to a new level of originality, or incredibly depressing as consumerism has finally cemented itself as having all the qualities of a virulent social disease”. My question is, why only Youtube videos? A viral marketing campaign would inlcude other elements like banner ads, facebook, twitter. Or would it? What are your thoughts?
While I agree with your definition, I definitely differ on the top 15 selection. for example, the Jennifer Aniston / Smartwater campaign outperformed the old spice ad.  I also would have preferred that you had chosen campaigns that were chosen as the top 10 in a given time period based on a respected trade/industry source like ad age.  The great thing about digital media is that it’s in it’s infancy. There are no hard and fast rules YET. So, on this, we can agree to disagree what constitutes the “best” or the “top.
 Related articles

Week 1 Article – Pinterest as a Digital Marketing – Social Media Strategy

English: Red Pinterest logo

English: Red Pinterest logo (Photo credit: Wikipedia)

DUE BEFORE CLASS WEEK 21. CREATE YOUR OWN BLOG PAGE2. Your 1st post on your individual blog page: Find an article on  “Pinterest as a social media strategy” or which discusses how a specific brand, celebrity, company is using Pinterest.
Write a brief summary (180 words or more) of the content of the article with a link to the article and post it on your individual blog page. Please review and comment on the articles of two other students by the end of the week. Here’s a sample to start you off!

Pinterest is a pinboard-style social photo sharing website that allows users to create and manage theme-based image collections such as events, interests, hobbies, and more. Users can browse other pinboards for inspiration, ‘re-pin’ images to their own collections or ‘like’ photos.Pinterest’s mission is “to connect everyone in the world through the ‘things’ they find interesting. We think that a favorite book, toy, or recipe can reveal a common link between two people. With millions of new pins added every week, Pinterest is connecting people all over the world based on shared tastes and interests”.

Founded by Ben Silbermann, of West Des Moines, Iowa, the site is managed by Cold Brew Labs and funded by a small group of entrepreneurs and inventors. It is one of the “fastest growing social networking services in the world.”

Ten Reasons Brands are trying Pinterest

At first glance, Pinterest appears to be a social platform built for individuals. Remind anyone of the early days of Facebook? YouTube? Twitter?   Like other social networks, Pinterest is likely to become an extremely brand building and digital media strategy.

Here’s a list of reasons why brands are using Pinterest:

1- It’s New

2- It Focuses Almost Entirely on Images

3- Immediate Consumer Feedback

4- Endless Promotion/Contest  Opportunities

5- “Boards” to Showcase New Products

6- Build Brand Voice

7- Reward Loyal Consumers/Fans

8 – It Doesn’t Have Any Advertising — Yet

Now it’s your turn.

Find an article on using “Pinterest as a social media strategy” or which discusses how a specific brand, celebrity, company is using Pinterest.
Post a link to your article for in-class discussion in week 2 with a brief summary of the content of the article. Please review and comment on the articles of two other students by the end of the week

Digital Media – Summer 2012 – What’s it All About?

Welcome to the Art Institute of Ft. Lauderdale’s “Digital Media” forum.

We are students at the Art Institute of Ft. Lauderdale taking a course called Digital Media Campaigns.  In this course, we will learn to design and implement advanced marketing campaigns utilizing emerging digital media concepts, paradigms, and models.

For our final project, we’re going to develop a full blown digital media marketing plan for a client, company or product integrates e-commerce and interactive media including, mobile marketing, social media marketing (SMM), viral advertising, video advertising and user generated content (UGC).

Each of us will be expressing ourselves through or reply’s and comments on this blog in order to explore the brave new world called web 2.o. Our goal is to understand how search engine marketing, SEO, paid online advertising, pay-per-click, social media networks, e-marketing are being used to build brands, engage consumers and ultimately, create sustainable revenue growth.

We want to learn how we use social media effectively because that’s where the world of advertising is moving. Right now,  Facebook, Foursquare, Twitter,  Pinterest, gaming, blogging, google+ are  just terms. Hopefully, in 11 weeks, we’ll know what they really mean, how to use them, and, what you think too.

Our first step is to introduce ourselves. We’ll follow our instructor. Speaking of following, please follow us!