Week 6 Blog Article -The Power of Connection: Using Social Networks to Build Customer Relationships

Image representing Salesforce Chatter as depic...

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For August 24th, please find a recent article on the topic below.

How Companies are Using Social Networks to Build Customer Relationships (Social CRM)

Post a link to your article for in-class discussion with a brief summary of the content of the article.
Remember to review and comment on the articles of two other students  and complete your team blog post!
Below is an example to help you 🙂
In the article, “Example of Social CRM in Action, (http://www.itbusinessedge.com/cm/blogs/all/examples-of-social-crm-in-action/?cs=45719), the author discusses makes the point that Social CRM is  more than simply using social media to communicate with customers. Successful companies social CRM as a complement to traditional CRM.
As we’ve discussed in class, social networks provide a great opportunity to provide customer service, create online forums and speak directly with customers in a way that was impossible prior to Facebook. But, it can not replace traditional CRM tools like customer surveys, technology driven CRM products like Sugar and salesforce.
For example, Enterasys Networks, which began using Salesforce.com’s Chatter to both resolve customer service issues and support the sales process. In the first quarter following the Chatter implementation, Enterasys closed a record number of deals, perhaps because members of the sales team can monitor the status of deals and make suggestions to colleagues. Product support agents and project managers also use the tool to get real-time status updates and collaborate with coworkers.

IMPORTANT – No Invidual Blog Article Due 8/17

This is a free week. Why? The Dream Team, led by LeBron James and coached by Duke‘s own Coach K won gold. Plus, yours truly wanted to give you time to focus on your team blog for your final digital media campaign.

Please reply to this with the link to your team blog.

Your 1st team blog should be completed by end of class on 8/17 and the 2nd is due before class on 8/24.

Week 4 Article – Untapped or relatively New Social Media sites: where’s the next Facebook?

Week 4 Article Topic – Untapped or relatively New Social Media sites: where’s the next Facebook?

Social media sites are cropping up in every conceivable arena.  The digital world is constantly evolving. What’s in to day may be out tomorrow. Remember when MySpace ruled?

Pinterest, Digg, Google+ remain relatively untapped, show promise and are touted as the next “big thing”. Then, there’s that myyearbook merger with meet up. Another supposed rocketship ready for take-off.

This week, you need to find a recent article on the topic of  “Untapped or relatively New Social Media sites” that you  believe is an “untapped” resource. Some site that exists but might not be as mainstream as Pinterest and Facebook…YET.  For example, Digg going version Pinterest or  Habbo for kids. Or, you could uncover one that’s just surfacing like my example below of “youflik.cu.cc

Post a link to your article for in-class discussion week 5; with a brief summary of the content of the article.  Below are other requirements:

  • Discuss why you think it is an untapped resource and why it might take off in the future.
  • It MUST be at least 150 words.
  • It MUST have at least 5 keyword links (those pesky “blue, underlined words). Luckily, wordpress recommends some for you.
  • It must be dated and separated from your prior posts
  • Remember to Review and comment on the articles of two other students by the beginning of class week 5

 15-year-old creates new social networking site?

Will  youflik.cu.cc be the next Facebook?

15 year old Prithvi Raj S Amin, a 10th grade student at St. Aloysius High School, Mangalore launched his social networking website ‘youflik.cu.cc’ on July 4th through shared hosting and in 24-hours clocked 300 members.  The seriver crashed at 700 members.
Mark Zuckerberg was 20 when FB was created. SO, Amin is a good five years from the age at which Mark Zuckerberg started Facebook, which is the biggest social media website in the world presently.
The site, now under construction as youflik.com, has faced setbacks.  Much like Zuckerberg’s first attempts at a harvard University netowrking site,  Amin’s server crashed on the 1st day — unable to handle 700 members. According to Amin, he has “purchased  better server space which can support close to 50,000 members.” He continued, “The site has small glitches and I am rectifying it on a day-to-day basis. This is a learning experience for me.”
Youflik hopes to set itself apart from other social networking sites by enabling video, voice chat and instant messaging. Chat can occur by scribbling text using a mouse. Youflik alos has a blog section, plus an interactive forum and polls section. Youflik TV provides a variety of channels to watch and the Youflik pages help the users to promote their brand, product, company, organization, group or community, local business and to create fan pages. Amin reports that  “security and privacy of the users will be of utmost priority” and “advertising rates will be reasonable”.
Youflik provides members with various useful widgets on site. Specifically,

  • Recent viewers (Who viewed your profile recently)
  • Online friends (displays your online friends)
  • Recent Pages (recently created pages on Youflik)
  • Friend’s Trail (displays your friends activities)
  • Recent events
  • Upcoming events
  • Shoutbox (Acts like an lobby chatroom)
  • Connect with friends (Friend Find)

YouFlik has received press and shows promise. Why? It integrates video, chat, blog and other elements to enrich the member experience.  YouFlik TV brings youtube into YouFlik. New utlilities, crahsed servers, technology created by today’s youth to be spread by today’s youth, who knows..we just might see the next facebook. FIRST, Youflik has to get up and running again. Ah, the dreams of youth 🙂

reminder – you article post on social media roi is due by 1:00 pm friday, august 3rd



this week’s post topic is social media roi and pros/cons. you need to find an article which serves as a source for your discussion on revenues, costs and pros/cons of the various forms of digital media. you can refer to last week’s lecture notes as well as my blog post titled week 3 article.


you will need 200 words or more to cover social media roi and measurement.

next up..each team launches it’s own blog..i can’t wait to see them :).





REMINDER: Viral Marketing Post for your Blog is Due Today at 1:00

Hi all,

I check the blog frequently. I hope you get in the habit to. You’ll need to in order to be successful in this class and your carrer.

PLEASE check the blog I posted entitled, “Week 2 Harnessing the Power of Digital Media for Viral Marketing“. It has the picture of everyone’s favorite “Friend”, Jen Aniston.

Your assignment was to read it, finad an article and  POST YOUR THOUGHTS ON YOUR INDIVIDUAL BLOG PAGE BY 7/27 at 1PM

If you haven’t done it, PLEASE try to draft something before class. We’ll take time in class to complete..for this week! It’s a brave new world.

Related articles

To make it easy, below is a link to the article I wrote 🙂

Week 3 Article: Cost vs. Revenue (ROI) and Pros vs. Cons in Digital Media Campaigns

For week 3, we’ll be discussing Cost vs. Revenue (ROI) and Pros vs. Cons in Digital Media Campaigns Using Social Media (SM), SEO, Online Advertising and  Email Marketing.

Your 3rd blog will cover this topic. You’ll need to find a source/article to site statistics and add the link to your post.  Please check your lecture notes as you can use this information as well. You’ll need at least 400 words. It needs to be posted before class on August 3rd.

A LOOK AT ROI in Digital Media Campaigns

Social Media

Social media is getting a lot of hype. Online marketers are racing to create digital media campaigns.  Google analytics, SEOmoz and Facebook Analytics allow Digital Marketers to analyze and evaluate the results of Social Media Campaigns. In my 1st lecture I pointed out the retuirnon investment for facebook and twitter. While social media usage has exploded, it’s still unclear if it is effective in generating revenue.

The big PRO of Social Media is it’s penetration and user base. Digital Buzz provided a great summary of social media statistics for 2012 in it’s Jan 3rd post. – Check it out: http://www.digitalbuzzblog.com/social-media-statistics-stats-2012-infographic/

“It’s pretty impressive to see that Facebook has grown to more than 800 million active users, adding more than 200 million in a single year. Twitter now has 100 million active users and LinkedIn has over 64 million users in North America alone.

Facebook Statistics 2012:

  • An average Facebook user has 130 friends and likes 80 pages
  • 56% of consumer say that they are more likely recommend a brand after becoming a fan
  • Each week on Facebook more than 3.5 billion pieces of content are shared

Twitter Statistics 2012:

  • 34% of marketers have generated leads using Twitter
  • 55% of Twitter users access the platform via their mobile

General Social Media Statistics 2012:

  • 30% of B2B marketers are spending million of dollars each year on social media marketing
  • Nearly 30% of these users are not tracking the impact of this marketing
  • 20% of Google searches each day have never been searched for before
  • Out of the 6 billion people on the planet 4.8 billion have a mobile and only 4.2 billion own a toothbrush”

Beyond the Numbers – is Social Media effective as compared to email marketing and online advertising?

The numbers are impressive. But, do they translate into revenue, customers for a brand? Is social media more sexy or more profitable than email marketing, and online advertising? Yeah, SEO is great..but, it takes a while.

Call me old school, but, I’m a fan of drip marketing – email marketing. Facebook’s revenue generation is underwhelming at best.  I haven’t seen much from my twitter or tumblr or integrated social media campaigns in terms of revenue. Yes, they are low cost but, the results are best for customer service efforts and very specific promotions. It’s just my opinion – I’ll check for facts.

Why is Email marketing still king of ROI?

According to the Direct Marketing Association, email marketing generates a $40.56 return for every $1.00 spent– the highest of all comparable media. Search returns $22.24, Internet display advertising returns $19.72, mobile returns $10.51 and social networking returns $12 for each dollar spent. In 2011, email generated $67 billion in revenue compared to $32 billion for social media. This year, email marketing is expected to generate about $82 billion, up 22.3 percent from last year, compared to $39 billion for social media, up 21.9 percent from last year.

That means that email marketing produces more than twice the revenue while being almost four times more efficient than social media.

The MORE interesting Facts about email marketing vs Social media marketing

According to Nielsen:

  • Facebook’s 900 million users is a fraction of  the 2.9 billion email accounts that exist.
  • About 50 percent of people check their email multiple times per day while about 13 percent check it hourly.
  • Email is the top activity on smartphones; 60 percent of users check their emails while watching a TV program.
  • Every day, 294 billion emails are sent, while only 172 million people check their Facebook accounts.
  • Lastly, email is by far the most pervasive activity on the mobile Internet. As this Nielsen chart shows, the majority of every mobile Internet hour is spent in email – 25 minutes on email versus 6 minutes on social networks or blogs.

BOTTOM LINE: If You’re Looking to Generate Revenue and Plan to Track Results, Invest in Email Marketing! :

Clearly, digital media campaigns need to include online marketing. It’s not sexy but, it works! Where to begin? Start with updating your website based on SEO add features that incent traffic to give you an email address. Then invest in email marketing, followed by a blog. And lastly, focus your budget on Facebook, LinkedIn, Twitter and Google+ – in that order.

Email marketing should be at the heart of your online communications with prospects and customers. It’s the most inexpensive, most commonly used platform by all ages and all demographics.

Social media may be creating a lot of hype, but it’s email that is generating revenue.  After all, do you know anyone who doesn’t have email? I bet not.

Week 2 – Digital Media for Viral Marketing – What makes a good viral ad campaign?

Jennifer Aniston at the He's Just Not That Int...Week 2 Article – Harnessing the Power of Digital Media for Viral Marketing – Viral Advertising Campaigns


Find an article on the topic of Digital Media and Viral Ad Campaigns. Write a post for your blog page which summarizes the article in 60 words or less. Include a link to the article in your post.   NEXT, identify and discuss a brand / company which used digital media to create an innovative, engaging viral ad campaign.  You have 120 words to cover what made the campaign successful, how you evaluated it and what digital media elements did they use – hopefully more than a YouTube video! Your discussion should include the brand’s original Challenge, Approach, and Result.
The entire post should be 180 words and should be a cohesive blog designed to be insightful, provative and interesting enough to get responses and likes from the blogosphere beyond AI.  Your blog must be posted on your page before the start of class 3!  Remember to comment on two of your classmates posts too!
Great Viral Campaigns
Shout out to ProspectMX for a great summary and examples of 15 great viral ad campaigns. According to the post at http://www.prospectmx.com/15-of-the-best-viral-marketing-campaigns/ , “a  viral campaign is a marketing blitz that essentially creates a pitch which is cool and interesting enough that consumers will spread it on its own.  Sometimes a campaign is designed to be viral. Sometimes it gets there on its own.  The whole phenomenon is either heartening in the sense that advertising has been forced to a new level of originality, or incredibly depressing as consumerism has finally cemented itself as having all the qualities of a virulent social disease”. My question is, why only Youtube videos? A viral marketing campaign would inlcude other elements like banner ads, facebook, twitter. Or would it? What are your thoughts?
While I agree with your definition, I definitely differ on the top 15 selection. for example, the Jennifer Aniston / Smartwater campaign outperformed the old spice ad.  I also would have preferred that you had chosen campaigns that were chosen as the top 10 in a given time period based on a respected trade/industry source like ad age.  The great thing about digital media is that it’s in it’s infancy. There are no hard and fast rules YET. So, on this, we can agree to disagree what constitutes the “best” or the “top.
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